Branding for the wonderful,
​Totally reNewable Phillip Island

Just a snippet of the branding strategy for TRPI, much much more to come!

We all need to talk about what we can do to reduce our carbon footprint in the home and our communities. I have donated my time to develop the branding for Totally reNewable Phillip Island, because I want my kids to have a clean world to live in. We need to have these conversations.

2019 Festival of Stories
Continuing with last years popular branding for the Literary Festival of Phillip Island, Phillipa is back and as nimble as ever. She leads a stimulating group of story tellers. Keep the date free and watch this space for the 'Talent Poster', where you will see everyone that is part of this years festival.

Rebranding for the 2018 Phillip Island Literary Festival 
So much joy working with the Phillip Island Story Gatherers on the rebranding this years festival. The brief was to reach a wider demographic. To that aim several concepts were developed, the one that had legs was the Island bird, known in the group as the 'Dodo'.

It has been asked, why the red high heels? I am glad you asked!

When working on a job I look for interesting visual lynch pins that I can use in the graphics, they must be both relevant and eye catching. For me, when I think about 'everyone has a story', I imagine people walking in an others shoes. The most provocative and eye catching shoe I could imagine was the chunky red heel. I knew that our Phillip Island bird wearing one bright red high heel with the other kicked off elsewhere on the poster, would raise a lot of questions. It is used as a graphic element within the program booklet and on all of our promotional materials. 

In the rebranding for the 2017 Shearwater Festival 
The aim was to create energy, excitement and deeper community ownership and take-up of the festival events. The booklet was given a 'zine feel' to encourage longevity and awareness. To deepen the content levels I added editorial, personality questions, games and puzzles, and a focus on the people that help make this community festival happen.
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The font was designed as a highly individualised display font. Based on a loose hand written feel. All promotional material is vector illustration, it has the advantage of high adaptability regarding size. Its sharpness gives an intense cut through in what is a saturated marketing environment. It has been a challenging and highly rewording experience that adds to my community and increases the awareness of what I have to offer as a business.

Donated Graphic Design and Marketing for Boomerang Bags Phillip Island and San Remo

I am very happy to donate my design time to support this wonderful community organisation.
​It is up to all of us to keep our home clean.
Well done Boomerang Bags!